Case study · Sculpt Society
A brand to move, glow and connect.
Sculpt Society is a wellness community in Costa Rica: yoga sculpt, brunch and community. I co-founded it with Diana and Karina. For the Hannah vs Miley edition I created the identity, the Instagram campaign and the website. It sold out, and we brought ten sponsor brands on board.
- Project
- Wellness community · Costa Rica · 13 June 2026
- My role
- Co-founder · ideas, aesthetics and creative direction
- What I made
- Identity, Instagram campaign and website
- Result
- Sold out: 26 spots · 10 sponsor brands
My own project, co-founded with Diana and Karina. Here I show what I made.
Identity
A stacked logo, six colours.
SCU / LPT / SOCIETY: a compact logo that reads as one block and works just as well in the Instagram profile circle as on a printed piece.
The colour rule: three at most per piece, always wine and cream plus one accent.
Palette
- Wine#811D16
- Coral#E7552C
- Pink#F4BABB
- Cream#F9F5ED
- Charcoal#373330
- Gold#D6C774
The edition
Hannah vs Miley: two energies, one morning.
The June edition played with 2000s nostalgia: sweet and bold, girly and free. My job was to carry that idea into every piece without losing the identity.
The website
A website that makes booking easy.
I designed and built sculptsocietycr.com: a single page with everything needed to decide —the concept, what’s included, who it’s for, the dress code, the schedule and how to book— with WhatsApp one tap away.
Visit sculptsocietycr.com (opens in a new tab)- spots, all sold
- 26
- sections, from the concept to the FAQ
- 12
- tap to book on WhatsApp
- 1
A few sections
The concept: Hannah vs Miley 
The experience, step by step 
The dress code 
Sold out and the waiting list
Try it: the feed, in your hand.
What was published on @sculptsocietycr, inside a phone that works: open the posts, swipe the carousels and watch the stories. A feed of collage, cut-outs and sparkle, with the Sculpt Society identity in every piece.
- Tap a post
- Swipe the photos
- Double tap to like
- Tap the ring for stories
Posts
Sculpt Society CR
move, glow & connect ✦
Yoga Sculpt · Brunch · Bedazzling ♡
sculptsocietycr.com
Sponsorships
Ten brands came on board.
For a first edition, we brought ten sponsor brands on board. To thank them, I designed an Instagram piece for each one, in the Sculpt Society identity.
They are Sculpt Society’s sponsors, not clients of my practice.
The result
Sold out.
All 26 tickets for the first event, the Hannah vs Miley edition, sold. The website switched to a waiting list.
Another case
The method, applied to my own brand.
Next step
Got something to launch?
A community, an event or a brand that needs to reach the right people. Tell me what you’re building.