Expertise
Creative direction for businesses moving with intention.
No two brands need the same solution. I work with companies to identify what matters, clarify how they communicate and guide the creative expressions that follow.
Two ways to start
The Project Builder
Let’s build something together.
Every business is different. Tell me what you’re working on, what you need help with, and where you want to go. I’ll help you find the right approach.
- Choose what you need
- See your direction
- Let’s talk
What do you need help with?
Select as many as you like. You don’t need to know exactly which service you’re looking for.
Brand Strategy Intensive
Need sharper positioning?
Brand Strategy Intensive: Find the clarity behind your next chapter.
- Best for
- Teams whose offer has evolved, whose messaging feels scattered or whose brand no longer reflects their ambition.
- What’s included
- Discovery conversation
- Review of current positioning and communications
- Focused competitive perspective
- Brand positioning direction
- Audience and messaging priorities
- Creative recommendations and a practical roadmap
- What it leads to
- A clearer direction for the decisions that follow.
- Typical timeline
- About 3 weeks
- Who you work with
- You work directly with me. When a project calls for it, I collaborate with trusted independent specialists.
- Good to know
- Final scope set in the proposal.
Brand Identity & Direction
Ready for a more cohesive presence?
Brand Identity & Direction: Build a presence that feels unmistakably yours.
- Best for
- Businesses creating a new identity or evolving an existing one.
- What’s included
- Strategic direction
- Creative concept
- Visual references and art direction
- Core identity direction
- Selected applications
- Concise brand guidelines
- Typical timeline
- 4 to 6 weeks
- Who you work with
- You work directly with me. When a project calls for it, I collaborate with trusted independent specialists.
- Good to know
- Execution and production deliverables vary by scope and may involve specialist collaborators.
Creative Partnership
Looking for an ongoing creative partner?
Creative Partnership: An outside perspective. An ongoing creative ally.
- Best for
- Established businesses or lean marketing teams that benefit from consistent strategic and creative guidance without an additional full-time hire.
- What’s included
- A monthly strategic planning session
- Scheduled creative reviews
- Direction for selected initiatives
- Feedback on existing brand materials
- Clear monthly priorities
- Typical timeline
- Ongoing, with a recommended initial commitment of 3 months
- Who you work with
- You work directly with me. When a project calls for it, I collaborate with trusted independent specialists.
- Good to know
- Scope and response windows agreed in advance.
- Daily social media management and unlimited design production are not included automatically.
Bespoke Creative Projects
Have a project that needs its own shape?
Bespoke Creative Projects: For work that doesn’t fit inside a standard box.
- Best for
- Initiatives that call for creative direction around a specific moment, message or experience.
- Examples
- Campaign concepts
- Editorial brand presentations
- Digital experience direction
- Communication strategy
- Brand experience concepts
- Typical timeline
- Determined by each project’s scope
- Who you work with
- You work directly with me. When a project calls for it, I collaborate with trusted independent specialists.
- Good to know
- Each is proposed around a defined scope.
Working together
A straightforward, considered process.
Start with a conversation.
Share what you’re building and where you’re feeling stuck.
Receive a tailored scope.
We’ll align on priorities, deliverables, timeline and fees before work begins.
Build with clarity.
You’ll work directly with me, with independent specialist support included only if the project calls for it.
Frequently asked
Before you write to me.
Are you an agency?
No. You work directly with me. When a project calls for specialised production, I bring in trusted independent specialists, scoped and quoted separately.
How does a project start?
With a conversation to understand what you are building. You then receive a tailored proposal with scope, deliverables, timeline and fees defined.
Why are there no prices on the site?
Because every project is different. Scope and fees are set in the proposal, once I understand what you need.
Which languages do you work in?
English and Spanish, with the same quality in both.
Where are you based?
In Costa Rica (UTC−6), working remotely with brands in other countries. The time zone overlaps almost entirely with the North American workday.
Do you handle day-to-day social media?
Not by default. My focus is strategy and creative direction; day-to-day execution can be scoped separately if the project needs it.
Next step